Jennifer Dinehart
President and Chief Executive Officer

Jennifer founded Concentre Communications, Inc., with the objective of forming a seamless, fully integrated strategic corporate and marketing communications company. It seemed like a robust goal. However, nothing can build a company’s credibility and boost name recognition more effectively than to buy two well-established companies. And, that’s exactly what she did.

She acquired Alpha Advertising, a Wisconsin-based agency, known for its outside-of-the-box thinking and innovative approaches to graphic design, advertising, Website and new media for more than 20 years. Its client relationships are best defined by the longevity of its client accounts, with many spanning more than a decade. Later that year, she purchased Click Communications, Inc., an Illinois-based firm. Its 10-year hallmark is developing informed and inspired strategic marketing consulting services and public relations that build and enhance brands.

The merger created a Midwest-based, total branding, marketing and publicity agency with a strong work ethic, dedicated to customer service and powerful results. Concentre’s philosophy centers on working with a select group of clients, ensuring that each receives the highest quality of service daily from an account team led by one of the company’s six department directors. The company’s headquarters is in Madison, Wisconsin.

Jennifer has a broad background from both the agency and client side for small to major corporations, and in-depth involvement in virtually every aspect of business planning, marketing and communications. She specializes in strategic communications, marketing and brand counseling. She is an active participant in these areas for the firm’s clients.

She was formerly the director of corporate communications and chief spokesperson for Corn Products International, Inc., the #1 dextrose producer in the world, with operations in 22 countries. Previously, she was a general partner and senior vice president in charge of marketing and sales for Chicago Brewing Company, a full-line national commercial brewery.

Before this, she headed her own financial communications-consulting firm, Financial Communicators, Inc. She also served as vice president for Financial Shares Corporation, where she headed the financial and corporate communications practice area, including all work in media relations, financial and investor relations, consumer marketing, corporate communications and employee relations.

Prior to becoming a consultant, she was the chief financial reporter for Knight Ridder Financial News in Washington, D.C. and Chicago, Illinois. She began her career as an agricultural economics reporter.

She is a frequent speaker at associations and conventions. She served as a director on the Public Relations Society of America Board, Chicago, Illinois, and the Conference Board’s Council of Corporate Communications. She currently serves on the Senior Round Table of the National Investor Relations Institute, Vienna, Virginia. She is on the Board of Directors of the Middleton Outreach Ministry (MOM) which provides food, clothing and rent assistance to families in crisis.

Jennifer has a BA in journalism and a minor in economics from Michigan State University and Masters in Finance in process, Kogod College of Business Administration, American University, Washington, D.C. She has advanced certificates for Professional Sales, Marketing and Distribution; Export Marketing, Sales and Operations; and Market Products Worldwide from the University of California; Interaction Communications from the University of Pennsylvania and Writing for Business from the Wharton School of Business.

Tien Barnett
Senior Director, Creative Services

Tien is an award-winning art director and is responsible for leading the company’s creative services activities and oversees concepting, design, production, print, e-media, and photo art direction and press checks. She joined the company as an art director. She has direct accountability for project budgets and production schedules.

In the last five years, Tien has broken new ground by creating robust content management and Flash Websites, and other interactive mediums for our clients. She is a certified HTML developer with fundamental knowledge of Web development using HTML, XHTML and CSS, and provides clients 100 percent open standards W3C compliant code Websites.

Prior to joining the company, Tien held many positions of responsibility for concept, print and development of marketing communications to generate interest, awareness and increase sales, including a wide variety of marketing projects including print, packaging, signage, fleet graphics, Website design, promotional design, photo shoot management, photo styling, art direction and print production management.

In her previous position, Tien was art director for Room & Board, Inc. and Retrospect furniture stores, including mail order, website, corporate materials, assuring a level of design integrity consistent with the corporate design philosophies and brand strategy.

She started her career as a graphic designer for Crystal Cabinet Works, Inc., the nation’s second largest custom cabinet manufacturer. Her projects ranged from creation of complete identity programs to concept and in-house design of advertising, trade show displays, market collateral and promotional materials.

Tien has a bachelor’s degree in Graphic Design from the University of Wisconsin – Stout.